A produce company, for produce companies.
Execulytics is a consulting, advisory and market research firm that helps fresh produce brands find success in Canada, backed by more than 30 years inside the produce business.
Our founder
Mike Mauti
Managing Partner
Produce is in Mike’s genes. His father spent his career in the produce departments of a major Canadian grocer, and Mike followed him into Canadian grocery retail, rising from entry level to executive roles. A significant part of that time was spent managing the berry category.
He founded Execulytics in 2016 to bring that experience to suppliers, growers and associations. Mike specializes in the Canadian retail and consumer landscape, with experience across procurement, merchandising, operations, process development and retail technology.
Today he also serves as Market Research Consultant for the Canadian Produce Marketing Association, contributes to the Vineland Stakeholder Advisory Council, and writes regularly for industry publications including The Packer, AndNowUKnow and The Snack.
Isabella Mauti
Market Research Analyst
Isabella brings a formal grounding in why people buy what they buy. She holds a Bachelor of Management and Organizational Studies Degree from the University of Western Ontario, with a double major in Consumer Behaviour and Psychology. That pairing gives her both the business of how shoppers choose and the science of why they think and feel the way they do.
At Execulytics she develops our QSR: Quick Service Research surveys, builds the data models behind our findings, and turns the results into clear, practical reporting our clients can take into the market.
Three places to find the answer
Experience has taught us that the answer to almost any fresh food question can be found in three places.
Research the markets
Retail data, pricing and market share show who is winning and where the opportunities are.
Ask the consumer
Surveys and taste panels reveal what shoppers want, value and will pay for.
See it in the stores
What happens on the shelf confirms what the data says, and often shows what it misses.
Why brands partner with us
Canadian consumers have diverse tastes and preferences, and the retail landscape can be daunting. We gather intelligence on both consumer behaviour and retail merchandising in Canada, which lets us uncover hidden opportunities and potential challenges, and deliver a strategy tailored to your brand.
- Industry-leading produce expertise and specialized knowledge
- Data-driven decisions that reduce risk
- Customized solutions, not off-the-shelf reports
- A proven track record with growers, brands and associations
See what opportunities await
Tell us about your brand and your goals in Canada.
