Mike shares how Execulytics helps fresh food suppliers, producers, and brands make smarter, faster decisions through tools like The Produce Report: Canada, Produce DNA, and SQR: Quick Service Research. His work bridges the gap between what consumers want and how retailers deliver—offering clients a strategic edge rooted in real data, not guesswork.
We also explore his career journey, including two decades at Loblaw where he led major teams and operations across merchandising, workforce management, and retail strategy. Now, as a respected voice in the industry and a contributor to the Canadian Produce Marketing Association and Vineland Stakeholder Advisory Council, Mike is helping shape the future of fresh retail in Canada.
If you’re in the food business and looking to improve your market positioning, understand your customers better, or navigate retail relationships with more confidence, this episode is packed with actionable insights.
A CPMA Produce Talks regular feature found at the end of each podcast. But be sure to listen to the entire Podcast as lots of great information can be found within and stay tuned for the end segment "Industry Insights" featuring Mike Mauti, Execulytics' Managing Partner.
Mike Mauti is the Managing Partner of Execulytics Consulting, where he uses his unique skill set of produce knowledge, research capabilities and data analytics to provide answers in the produce industry. The last quarter-century has taught him that the answer to just about any fresh food question can be found by researching the markets, asking the customer and experiencing it in the stores. Having 25 years in the Produce business, Mike specializes in the Canadian retail and consumer landscapes. He has vast experience in many product categories including fresh fruits and vegetables, delicatessen and home meal replacement. He also has experience in several disciplines including procurement, merchandising, operations, process development and retail technologies.
How did you get your start in the produce industry?
Produce is in my genes. My first job after graduating from university was with Canada’s premier grocery company. It was the same company where my father spent his career working the produce departments across the organization. Although I began my career outside of produce, the entire produce office had worked alongside my father for many years. It wasn’t long before I got to know the group and eventually started working as an assistant category manager in the produce procurement office.
Produce Consumer Reports
Retail 101
4 Ps of Merch Series
Ò Part 1 - Product
Ò Part 2 - Placement
Ò Part 3 - Pricing
Ò Part 4 - Promotion
Where we've been, where we're going
