Proxy Market Share - Execulytics Consulting

Canadian data is hard to come by, just ask anyone who sells fresh fruits and vegetables to any one of the top Canadian grocery retailers and they’ll tell you the same thing.

Proxy Market Share was launched in 2024 as an alternate source for Canadian retail intelligence. It provided insights into retail leaders and laggards, plus visibility into the major grocers gaining market share and those losing it. It was the ideal solution for produce suppliers wanting to craft a custom pitch based on their retail customers’ category strengths and weaknesses.

NOW introducing the New & Improved Proxy Market Share, an enhanced intelligence system that goes far beyond retail market shares. This new report adds national and regional volume availability stats along with estimated retailer requirements reported by monthly, quarterly or annual needs, depending on the timeframe of the report. Now produce suppliers can ‘Size the Prize’ when creating their tailored sales strategies. Plus, it also includes in-depth consumer profiles, offering a glimpse into the core Canadian consumer for each category. User of Proxy Market Share will never have to fear being exposed for a lack of understanding, or worse, a disregard for the consumer shopping in their retail customer’s stores because we’ve got you covered.

With market share insights, seasonal volume estimates by retailer, and consumer profile details – all supported by robust analytics – Proxy Market Share emerges as the go-to resource for Canadian produce intelligence. The best part, the required investment is far lower than other intelligence solutions that offer far less.

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