Selling PRODUCE in the Canadian market can be challenging Canadian consumers have diverse tastes and preferences, and the retail landscape can be daunting Success requires more than just hope and guesswork – it demands strategic insights backed by concrete data Produce DNA… …is changing the game for fresh produce brands. We study both consumer behavior…
Could This Marriage Wreak Havoc on the Status Quo? If you happen to be digitally savvy, reside in the upper quadrant of earners in the United States or Canada and love organic foods, you might be thinking this is a match made in heaven. And on the surface the Amazon buyout of Whole…
Organics expensive compared to conventional produce If you were take a quick stroll through any Canadian grocery store you would likely find a number of organic fruits or vegetables to buy. Over the last couple of decades organics have grown in popularity amongst customers and increased in importance amongst grocery retailers, that is if penetration…
Will Organic Produce take over? It was not that long ago that Organic fruits and vegetables filled a niche on the grocer’s shelf. Often it was tucked away in the corner of the produce department and visited only by weird looking people wearing shabby clothes. It was as if organics were their own little secret…