Produce Report Canada - Execulytics Consulting

Canadian data is hard to come by, just ask anyone who sells fresh fruits and vegetables to any one of the top Canadian grocery retailers and they’ll tell you the same thing.

In 2024 we launched Proxy Market Share, an alternate source for Canadian retail intelligence. It provided insights into retail leaders and laggards, plus visibility into the major retailers gaining market share and those losing it. It was the ideal solution for produce suppliers wanting to craft a custom pitch based on their retail customers’ category strengths and weaknesses.

The early success of Proxy Market Share prompted an enhanced intelligence system that goes far beyond retail market shares. Introducing The Produce Report: Canada.

This new report adds national and regional volume statistics along with estimated, seasonally adjusted, retailer TRUCKLOAD requirements. Now produce suppliers can ‘Size the Prize’ when creating their tailored sales strategies.

And Consumer Intelligence? The report includes in-depth consumer profiles, offering a glimpse into the core Canadian consumer for each category. Users of The Produce Report: Canada will never have to fear being exposed for a lack of understanding, or worse, a disregard for the consumer shopping in their customer’s stores…because we’ve got you covered.

With market share insights, seasonal volume estimates by retailer, and consumer profile details – all supported by robust analytics – The Produce Report: Canada emerges as the go-to resource for Canadian produce intelligence. The best part, the required investment is far lower than other intelligence solutions that offer far less.

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