Market DNA: know your market before you compete in it.
Market DNA combines retail intelligence, consumer surveys and taste panels into a strategy built for your brand, whether you are entering the market for the first time or growing your share.
Hope is not a strategy.
Selling your product in a competitive market is hard. Consumers have diverse tastes and preferences, and the retail landscape can be daunting. Success takes more than guesswork. It takes strategic insight backed by real data.
Market DNA studies both consumer behaviour and retail merchandising for fresh and shelf-stable food brands. Together they reveal hidden opportunities and potential challenges, and point to a winning strategy tailored to your brand.
Three lenses on your market
Sample report
Retail Intelligence
Retail intelligence from across the market. Discover each major retailer’s strengths and opportunities.
Consumer Surveys
Access to tens of thousands of consumers who will tell you what they think about your categories.
Consumer Taste Panel
Using a third-party panel or our own managed taste panel, find out how your product stacks up in the marketplace.
We’ll showcase your intelligence to your customers, too
Your findings come together in a scorecard you can bring to your retail partners. Fresh, objective evidence about your category gives buyers a reason to listen, and they may even thank you for it.
Expertise and data, working together
Produce expertise
More than 30 years in produce, including a full career in Canadian grocery retail.
Data-driven decisions
Every recommendation is backed by retail and consumer evidence.
Customized solutions
A strategy built around your brand, category and goals.
Proven results
Trusted by growers, brands and associations across Canada and abroad.
Get your customized competitive advantage
Tell us about your brand and your goals, and we’ll build your Market DNA.
