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Estimate Market Share from APPLES to ZUCCHINI

Canadian data is hard to come by, just ask anyone who sells fresh fruits and vegetables to any one of the top Canadian grocery retailers and they’ll tell you the same thing.

It’s for this reason that we developed Proxy Market Share. It is an alternate source for Canadian retail intelligence. It can tell you which retailers are leading, which are lagging, who’s winning share and who’s losing it. This is important intelligence for anyone who wants to craft a custom pitch to their retail customers based on where they are situated in the market for their category.

For instance, let’s say you’re a cantaloupe supplier seeking to boost sales after acquiring a significant amount of new volume. Canada seems like a viable option, but you need to cater to different retailers based on whether they are leading or lagging in the market for cantaloupes. You may choose to prioritize cost and assortment to drive volume for lagging retailers, while focusing on quality and shoulder season availability for leading ones. Regardless of how you leverage this intelligence, having a deeper understanding of your prospective customers is always a benefit in this business.

The best part about Proxy Market Share is that it provides superior intelligence at an affordable price. With this tool at your disposal, getting to know your customers has never been easier or more cost-effective.

 

    Proxy Market Share Recap
    National snapshot of over forty popular categories, plus Regional and Format household penetration analyses by retailer

Category Deep Dive
One category, recapped across all retail companies by region and format with additional views into target retailers as selected by the user

Category SWOT Analysis
Strengths, weaknesses, opportunities and threats across all retailers broken out by retailer format and region of operation

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