For Immediate Release:

Toronto, Canada, January 22, 2019 – This past Friday, January 18th, Execulytics Consulting published the first edition of the Produce Almanac, a comprehensive account of the produce markets. “I am very pleased with the final product”, says Mike Mauti, Managing Partner and Senior Vice President, Client Services of Execulytics Consulting, adding “the sheer amount of wide-ranging data and detailed information is much more than I had expected when this project first kicked off last year.”

The published copy of the 2019 Produce Almanac contains generous amounts of insight, data, charts and other graphics all pertaining to the produce industry over the last 5-years. Using USDA and Ag-Canada data sources, the publication brings the world of produce to life with graphic visualizations. In the e-book, readers will find year over year cost comparisons for over 100 produce commodities, organic premiums for key products in the organic category, 5-year costing histories and lots of weekly retail prices comparing 2018 to 2017 AND conventional to organics. Specifically, the Produce Almanac contains:

  • Nearly 500 pages
  • Over 4 million data points used in its development
  • Nearly 30,000 words of insight
  • 660 tables, 415 line graphs, 242 bar graphs and 95 gauge charts


Produce Almanac customers responded very positively over the first weekend. Craig Kimak, an Edmonton based produce professional proclaimed on Twitter “if you used the Almanac to negotiate $1 off 1 load for 1 week, you’d have a 400% ROI. Such a great resource!”, referring to how simple it is to generate tangible benefits when using the Almanac as a negotiating aid.

Meanwhile, another industry leader gave the following review:

Produce buyers AND sellers have no shortage of information crossing their desks, what’s rare though, is to have the right information that is easily accessible when it’s needed. This is what the Produce Almanac delivers on.  It enables people to make informed and timely decisions in the fast-paced produce environment. Compiling information, consulting numerous resources while multi-tasking with several categories or customers can tax an already busy desk. And as retailers, suppliers and growers continue to expand their staff, an experience gap will emerge, the Produce Almanac can be priceless in filling that void, while saving time and resources. Helping to maximize profit and grow market share are bonus!

Sal Battaglia,  

Produce Professional, Industry Consultant   

“The early customer response is indicative of the value the Produce Almanac can provide for a produce company”, says Mauti, who went on to add “I hope all companies get a copy and use it to drive benefits in how they buy and sell produce, be it on the farm, packhouse, wholesale market or retail floor.” Interested produce companies can purchase of copy of the Produce Almanac at www.execulytics.ca/produce-almanac for the introductory price of $249 CDN or about $190 USD.

About Execulytics Consulting
Execulytics is a responsive company that provides consulting in the Produce Supply and Retail industries. Vast experience in the grocery business with a special passion for produce provides the credentials that enable specialized service. Execulytics strives every day to live up its promise to customers to ‘bridge the gap between suppliers and retailers’.

Contact Execulytics at info@execulytics.ca or find them on the internet at www.execulytics.ca or on Twitter @execulytics.

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