For Immediate Release:

Media Contact: Mike Mauti
(416) 418-8532

Now includes a cost prediction for every commodity for every week using the Produce Moneyball algorithm

Toronto, Canada, January 25, 2021 – As data and information based decision making continues to gain traction in the produce industry, Execulytics is excited to announce the release of the updated Produce Almanac. This third edition is touted as being the most comprehensive, objective review of the produce markets available. The new Almanac includes 2020 data and features cost predictions for every commodity for every week calculated using the Execulytics Produce Moneyball algorithm.

Click to see Sample
Click to see a sample

Grand in scope and loaded with valuable information, this updated third edition of Execulytics’ popular Produce Almanac encompasses the entire produce marketplace, from the perspective of both produce buyer and produce seller. It is a rich account of fruit and vegetables told in graphical and narrative form. A proficient combination of visual appeal and authoritative data. A book you’ll read to better understand the produce markets and one you’ll refer to again and again.

“Throughout last year I received great feedback on our 2020 cost predictions, we just had to make that a signature part of the new Produce Almanac”, said Mike Mauti, Managing Partner of Execulytics. “ Now produce professionals can plan their programs using predicted costs determined by a sophisticated algorithm. This is going to be better than just using last year's cost alone.”

The response from the industry has been positive, The Produce Almanac is an invaluable tool for anyone involved in the buying or selling of produce" , declared Greg Ogiba, Founder & Principal of Gro Advantage, "Mike does a great job detailing historical price trends for each commodity, as well as identifying promotional opportunities throughout the season. This analysis offers a huge advantage to buyers and sellers who are planning ahead over the next year. I highly recommend having the Produce Almanac in your tool kit.”

Meanwhile, Tom Coleman, Director - Retail and Food Service Sales Canada for Bonduelle Fresh Americas had this to say, “I’ve know Mike from Execulytics for nearly 25 years. He has always been one to put data and numbers behind his decisions. That’s what the Produce Almanac is all about.” He went on to say, “We all know that analytics are key to success at retail, be it merchandising or procurement; this book is the best tool to deliver on that purpose. After referring to it several times I quickly realized it is a must on the bookshelves of all produce professionals.”

The 2021 Produce Almanac offers a little something for all produce professionals and a whole lot for most people, regardless of where they sit in the produce value chain. Some of the key features include:

• Exclusive cost predictions by week for 2021
• 5-year weekly cost histories
• Organic premiums versus conventional
• Year over year retail prices by week

• 1,000 plus colorful graphs and charts
• Easy to read sourcing details
• Useful tips to drive sales and consumption

The Produce Almanac is an authoritative tool for produce buyers and a valuable reference for produce sellers.

Analytics savvy organizations can purchase the 2021 Produce Almanac by visiting Plus, to acknowledge the struggle many people live every day and the responsibility we have as members of the produce industry, a portion of the proceeds from every order will go to local charities fighting the battle against hunger.


About Execulytics Consulting
Execulytics is a responsive company that provides consulting in the Produce Supply and Retail industries. Vast experience in the produce business with a special passion for data analytics provides the credentials that enable specialized service. Execulytics strives every day to use date to make sense of the produce business. Check out other Execulytics offerings: The Retail 101 Seminar and Produce DNA.

Contact Execulytics at or find them on the internet at Follow us on Twitter or LinkedIn.