For Immediate Release:

Media Contact: Mike Mauti
(416) 418-8532


The most comprehensive, objective review of the produce markets is now available

Toronto, Canada, January 14, 2020 – As data analytics and unbiased decision making become universal in the produce industry, Execulytics is excited to announce the launch of the 2020 edition of the Produce Almanac. Touted as the most comprehensive, objective review of the produce markets available, the second edition of the popular guide includes new features that have become popular in recent Execulytics seminars and articles.

                      Click to open sample

Grand in scope and loaded with valuable information, this completely updated edition of the Produce Almanac encompasses the entire produce marketplace, from the perspective of both produce buyer and produce seller. It is a rich account of fruit and vegetables told in graphical and narrative form. A proficient combination of visual appeal and authoritative data. A book professionals will read to better understand the produce markets and a resource they’ll refer to again and again.



“So far, the response has been overwhelmingly positive to this second edition”, said Mike Mauti, Managing Partner of Execulytics Consulting. “We brought an advance copy to a trade show and heard comments like ‘incredible’, ‘complete’, ‘a must have’. Personally, I am excited to see the response to the new holiday cost predictions feature.”

One early reader was glowing when asked about the Almanac, The 2020 Produce Almanac is great! It has all the FOB costing and retail pricing you need right at your fingertips. It is awesome to have it all in one document”, declared Sean McCauley, Director of Sales at Ippolito Fruit and Produce, “The Almanac is a joy to read. I have already used it more than I ever thought I would.”

A few screen shots from the Almanac demonstrate the graphical elements of the book.

The 2020 Produce Almanac offers a little something for all produce professionals and whole lot for most people, regardless of where they sit in the produce value chain. Some of the key features include:

• Over 1,000 colorful graphs and charts
• Easy to read quarter by quarter sourcing details
• Useful tips to drive sales and increase consumption
• Exclusive cost predictions for holiday key items

• Thousands of cost and retail price comparisons: weekly 2019 vs. 2018, weekly organic vs. conventional, varieties within a category, size premiums, source differences, etc.
• 5-year weekly cost histories
• A valuable reference for produce sellers
• An authoritative tool for produce buyers

Analytics savvy produce organizations can purchase the 2020 Produce Almanac by visiting Plus, to acknowledge the struggle many people live every day and the responsibility we have as members of the produce industry, a portion of the proceeds from every order will go to local charities fighting the battle against hunger.


About Execulytics Consulting
Execulytics is a responsive company that provides consulting in the Produce Supply and Retail industries. Vast experience in the produce business with a special passion for data analytics provides the credentials that enable specialized service. Execulytics strives every day to live up to its promise to ‘bridge the GAP between suppliers and retailers’. Check out other Execulytics offerings: The Retail 101 Seminar and Canadian Benchmark Services.

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