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Are you struggling to find good Canadian data?

Produce DNA provides relevant Canadian consumer and retail data designed to supplement your market share information
The subscription based service delivers updated, insightful visualizations of the Canadian market once per quarter

Canadian DNA - Graph

DNA stands for Data Network Alliance

A subscription based service for DATA MINDED produce professionals  

Membership includes access to vast consumer and retail intelligence projects providing a complete view of the Canadian market

Discover changing consumer views on organics, local, packaging, safety

Understand retail strategies on pricing, assortment and priorities
One Year Membership - $5,000

Membership Privileges included with Annual Subscription 

An analytics package worth $80,000 

Canadian DNA - Consumer

Four quarterly Canadian consumer research studies

1,000 Canadian produce purchasing consumers 
Controlled for gender, age and geography
Standard benchmarking questions to monitor changing views on:

    Organically grown produce
    Greenhouse grown produce
    Locally grown produce
    Pre-packaged produce
    Staples vs. speciality produce
Plus new questions each quarter to probe new pertinent elements
Complete with insights, visualizations and recommendations

To help inform the fluid go-to-market strategies
of the modern Produce Organization

Canadian DNA - Retail

Four quarterly Canadian retail intelligence studies

50-60 National or Regional Canadian grocery retail stores
Controlled for format and geography
Standard bench-marking observations to monitor changes on:

    Price levels
    Assortment levels
    Organic development
    Locally grown development
    Pre-packaged penetration
Plus new observations each quarter to probe new pertinent elements
Complete with insights, visualizations and recommendations

To help build intelligence on trends
in the new Retail Landscape

PLUS other privileges including exclusive discounts to Execulytics custom services

Canadian Alt Services

Custom Projects

Retail Intelligence Studies
Product Taste Test Studies
Consumer Research Studies
Consumer Focus Group Studies
All included in your $5,000 Subscription Fee. Click to sign up or request more info.

Why Produce DNA?

If you currently spend money on data, ask yourself is this spend giving you the consumer and retail intelligence you need?

  • Does your current third party data deliver insights into how to engage your retail customers?
  • Does it provide an understanding of consumer motivations needed to power your innovation strategy?

If you think your current sales and market share data is lacking something required for success. And if a $5,000 annual subscription rate for a year's worth of quarterly consumer and retail data plus visualizations, insights and recommendations seems like a good spend...

...then Produce DNA may be the answer

Use the form below to sign up or read on for more info.